Cricket's® Clearly Ionic™ brushes use advanced ionic technology that infuse moisture into the hair shaft. These negative ions help smooth the hair, adding luster, silkiness and shine that can be seen and felt.

These negative ions are developed in nature when energy is transferred through action and/or movement – the same way energy is created by the action of brushing hair. The negative ions located in the bristles of the Clearly Ionic™ brushes are released during use. The ergonomically designed handles are weighted for perfect balance and control, allowing you to style with confidence.