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| Cricket® Company Biography |
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| The Cricket® Company was founded in 1979 by Wayne Clark. Wayne was a hairstylist and was very frustrated by the quality and lack of imagination by sundry manufacturers when it came to brushes, combs, shears, apparel, etc. |
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| The first Cricket® product was launched as an exclusive for West Coast Beauty in their selling area. The product was a brush called the "RP". This was a wooden handled round brush with nylon bristles, as well as the first brush that was really marketed for salon retail. It was such a success in the West Coast Beauty Supply market that Wayne made the decision to take Cricket® nationally. |
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| From there Cricket® continued to pioneer and market compelling tools to hairstylists. Cricket® was the first company to introduce "Static Free™" brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs™, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket® also developed a high quality line of apparel that featured "high fashion" and trendy patterns as well as everyday capes, cover-ups, and aprons in the haircutting, waterproof, and all purpose categories. Cricket's® award winning marketing and design has brought home 7 ABBIES Awards over the past few years as well as the winner of the first ever "Golden ABBIE". In 2003 Cricket® won the ABBIES for the "Best Overall Sales Promotion". This award competed against every category in the professional industry... quite an accomplishment. |
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| Wayne then got into the shear business and Centrix® was created. Innovative design, ergonomic comfort, and performance all came together to create Centrix® shears. Centrix's® marketing discouraged "price off" and Wayne found "premiums" and other professionally based gift with purchase that enticed stylists to buy Centrix® shears knowing they would be buying a quality product and receive a high value gift in appreciation for their business.
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| Jared Clark, Wayne's son is the General Manager and leader of the company. He started in the industry in 1987 and has proven himself as a true visionary. The rest of the Cricket® team is made up of people with great industry experience combined with creativity, customer care, and a strong work ethic. |
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| Cricket®......The Professional Stylist's partner. |
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| © Cricket, 2008. All Rights Reserved. |
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